When we say divorce is different here, we mean it. Right from the start, back in 1990, we told the secrets that most lawyers keep hidden. We demystified the divorce process, sharing the information that lawyers traditionally used to make things complicated.
Back then we did it at free seminars. Today we do it with free webinars and our ask an attorney forum. Some lawyers hated us, others thought we were crazy.
People facing divorce didn’t think we were crazy. They weren’t in the dark, trying to decipher mysterious language and complicated procedures. The secrets we shared gave them knowledge and confidence about the options and costs of the process.
Then along came the internet. In 1995 we built our first website and started giving away the secrets to anyone who would listen. That drove the other lawyers berserk.
Oddly, that just motivated us more. The more information we gave away, the more people called us and let us help. That’s how we became one of the largest family law practices in the Southeast and one of the largest divorce knowledge bases in the world.
We knew the secret to our success was to continue sharing these secrets with the people who needed answers, lawyers be damned. We got busy.
Take back control
Being busy motivated us to keep giving away information and educating the public. Education became the cornerstone of our philosophy.
Being busy gave us the insight to understand the anxiety caused by hourly billing. That’s why, more than a decade ago, we implemented fee certainty with fixed fees. We got rid of mysterious and unanticipated attorney fees.
Being busy also allowed us to implement the most advanced technology in the profession. We use it to streamline our internal processes to make data accessible and understandable.
Being busy helped us attract and hire some of the best people in the world. Our technological advantages allow our team to work remotely. That opened the door to hiring the best no matter where they choose to live and work. These experts look after our clients via video and voice conferencing so even when they’re not here physically, they can provide face to face assistance.
So, as it turns out, giving away secrets isn’t crazy after all. People going through divorce tell us to keep doing what we’re doing, the way we’re doing it. The people we help love it when we take the information, the technology, and the most amazing team you’ll ever meet and use it all to advance their cause. You will too.
